wwd is reporting that a spokeperson for yves saint laurent has confirmed a name change to the house.
the branding makeover is a look back to 1966 when the company first introduced its ready-to-wear under the name saint laurent rive gauche. the full yves saint laurent name will continue to be used for institutional purposes and the logo will remain the same but the new name will be saint laurent paris.
the spokesperson said that the changes are "restoring the house to its truth, purity and essence - and taking it into a new era" while "respecting the original principles and ideals," according the wwd.
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