with the help of props, makeup, prosthetics, wigs & sets, artist cindy sherman embodies this power of transformation -from off-kilter hitchcock heroine to fresh corpse, caravaggio portrait to park avenue surgery maven - all elaborate exercises in trying on different personas. in the new ad campaign, cindy sherman for MAC created three characters using three different colour stories. we're living in a time when people of all persuasions have become bolder than ever about the ways they choose to express themselves: with a colourful palette of possibilities. you are the artist, you are your own subject, & no matter how fearfully you begin, you become fearless in the process.
the cindy sherman for mac collection will be available in stores from september 29 through october 27.
how did this happen? Her characters are not always the most beautiful-somehow she landed herself a mac campaign? i simultaneously love this and wanna punch myself in the face.
ReplyDeletei think mac is more tongue in cheek with their campaigns - using drag queens etc. i also get the impression that their audience & buying customer is young, sometimes male, party kids etc. i'm not the hugest cindy sherman fan but i do think the campaign is kinda genius......if people end up buying makeup based on this then they will buy anything!
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